Greg Lassonde: Legacy Giving Specialist. Helping build endowment through legacy gifts

ABOUT GREG

I have been working as a legacy giving specialist since 1992 and started my consulting business in 2007. My fundraising experience since 1982 has covered the full spectrum, from direct mail to legacy giving, and most everything in between. I started working fulltime in planned giving in 1997 and received CFRE (Certified Fundraising Executive) certification in 1998.

I have worked in a variety of nonprofits from KPFA Radio to my most recent staff position at the San Francisco Symphony. I served as treasurer of the Association of Fundraising Professionals – Golden Gate Chapter. I recently completed a term as a returning board member after a three year break with the Northern California Planned Giving Council (NCPGC), am the former treasurer, and chaired its 2008 and 2009 annual conferences. I am a current board member of the Oakland Zoo Foundation, and a past board member of Youth Radio, and Development Exchange International (public radio’s training arm).

Photo by Harvey S. Brosler

Awards

The Corporation for Public Broadcasting awarded me the Local Radio Development Award. While working for the Pacifica Foundation at KPFA Radio I set up a model program which was one of the first comprehensive planned giving programs throughout radio broadcasting. Highlights of the program included a two-year period in which I recruited more than 80 members to the newly created Lew Hill Heritage Society. I also held 13 seminars with an average of 50 attendees for each session.

Curriculum Vitae

Click here for a pdf of Greg's CV.