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Develop a case statement for planned
giving, involving board and staff
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Interview each board member in person to:
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gather
ideas
build support
identify qualified prospects
secure gift commitments
obtain names of others to approach
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Identify, recruit, and train volunteers to form
and execute a planned giving committee
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Follow up with all leads through one-on-one,
phone, and electronic contact
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Craft all marketing materials (except web site
content longer than one page)
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Draft all correspondence and build an index
of response templates
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Create stewardship for planned givers
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Design and implement an annual plan to chart
all details and track progress
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Set up and implement a system for gift and estate
administration
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